eSkills for Jobs 2015, part of the EU eSkills strategy, is a major cross sector, multi-stakeholder campaign from the European Commission, involving more than 650 organisations across Europe including companies, associations, education and training bodies and NGOs. The aim of the campaign is to raise awareness of the need for citizens to improve their command of information and communication technology (ICT) skills for work. The campaign is a response to the growing demand for ICT-skilled professionals which is currently not met, despite high levels of unemployment in Europe.
At the same time that many Europeans are struggling to find work, technology companies face a critical shortfall in ICT workers. Europe may experience a shortage of up to 900,000 ICT professionals by 2015, risking growth and competitiveness. Women are also significantly under-represented in ICT related jobs – less than 30% of the ICT workforce is female.
Furthermore, a growing percentage of all jobs today require an understanding of ICT. Yet, half of all citizens in the European Union have no or low computer skills.
eSkills for Jobs encourages citizens to develop their digital skills and access today’s job market. The campaign has been launched under the European Commission’s Grand Coalition for Digital Jobs, a multi-stakeholder partnership to address the shortfall in eSkills among Europeans and encourage people to fully exploit the potential employment opportunities that ICT provides.
eSkills for Jobs 2015 comprises hundreds of national and European level events as well as skills competitions, social media marketing and lobbying. Key targets groups are young people, unemployed people, ICT practitioners, enterprises (in particular SMEs) as well as business leaders and policy makers.
eSkills for Jobs 2015 is coordinated on behalf of the European Commission by
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Become a Pan-European Stakeholder
The eSkills for Jobs: communication and awareness raising campaign is a response to the growing demand for ICT-skilled professionals which is currently not met, despite high levels of unemployment in Europe. The main focus of the campaign, that is running in 22 European countries*, is to inform about the education, training, jobs, and other opportunities that are available to people with eSkills – those who know how to effectively use digital technologies.
What’s in it for you?
• Suggest speakers for the EU Presidency linked eSkills conferences in 2015 and 2016 (2015: Luxembourg, 2016:the Netherlands and Slovakia)
• Broaden your network by collaborating with key players in the field of digital skills including Ministries of Education, ICT Associations and Industry players
• Promote your brand by participating in activities organised in 22 European countries
• Join the campaign’s Communications advisory council with fellow communications and media experts from the industry
• Promote your brand and image by getting your CEO and senior staff to create short ‘smart videos’ which we will promote through our social media channels
• Direct the campaign at national level by joining the Steering Committee in one of the 22 campaign countries
• Receive branding visibility via the campaign dissemination activities and channels:
- eSkills campaign central website: eskills-week.ec.europa.eu
- national eSkills websites: +627,000 views
- Facebook: facebook.com/eSkills4Jobs (3,654 fans)
- National Facebook sites:10,300 fans
- Twitter: @eskills4jobs #eskills (7,768 followers)
- National Twitter sites: 12,070 followers
- YouTube: youtube.com/user/eSkillsforJobs
- In the similar 2014 campaign, 840,000 people participated in 906 events. An estimated 140 million touchpoints were reached
What can you do for the campaign?
• Disseminated the eSkills key messages through your communications channels
• Sponsor one of the EU Presidency linked eSkills conferences
• Sponsor one of the categories of the campaign competition in 2015 and 2016
• Collaborate with national contact points in 22 countries
- Organise company visits to schools/training centres/universities/vocational training institutes, careers advice, activities related to e-skilling to prepare people for jobs
- Organise training, coding games, competitions and webinars to develop eSkills and/or to solve real-world problems by applying STEM and ICT
- Co-brand these activities and events with the campaign logo